Marketo Report
Whether technologically or socially, there is no denying that the business landscape is moving fast. Within this change lies opportunity – but as it stands, B2B marketers are feeling the pain. Over half say that building awareness is harder than it used to be, and believe that converting leads to customers has become trickier. Clearly, buyer behaviours have changed. But why exactly has this happened – and what are buyers looking for now?
We partnered with Loudhouse to survey buyers and marketers across Europe to explore:
We surveyed 910 B2B buyers and interviewed 305 marketing professionals with varying levels of seniority across the UK, Germany, and France.
This report will explore why it is key to: