Australia & New Zealand Consumer Trends Index 2023

With increased economic uncertainty and the rising cost of living, it is critical for marketers to get a pulse on shifting consumer behaviour.

This is why we surveyed over 1,000 consumers from Australia and New Zealand on a variety of topics, including purchase channels, messaging preferences, data privacy, value exchanges, and more.

Marigold’s latest research digs deep into what ANZ consumers expect from the brands they do business with online. This breadth of data — combined with granular insights, age filtering, and year-on-year shifts — will empower digital strategists, marketers, and decision makers to deliver impactful relationship marketing strategies. It’s a must-have resource for any marketer active in Australia or New Zealand.

Here’s a taster of what you will find in the report:

64% Nearly two-thirds of ANZ consumers have made a purchase directly from an email they received in the last year
48% of ANZ consumers will rely on loyalty benefits more this year than last to make purchases
66% of ANZ consumers will pay more to purchase from their favourite brands