2024 Personalisation Trends Report

Modern marketers are constantly balancing the possibilities of hyper-personalisation against potential data privacy concerns and the negative effects of personalising too much - or too early on. Up-to-date consumer data will help you to effectively balance consumers’ demands for personalisation while respecting growing concerns for data privacy.

Download Marigold’s 2024 Personalisation Report to discover:

• The latest European consumer insights and data on personalisation
• How triggered messaging takes your personalisation efforts to the next level
• Smart ways to collect and activate zero-party data
• How to ensure data confidentiality