Join Mapp and London Research in this on-demand webinar as they discuss the trends that are changing email marketing best practices and share examples from research by Kath Pay and Mapp’s customer base.
Every data-driven marketer knows that evaluating email performance should go beyond the standard stats of delivery, open, and click rates. But for many companies, capturing the impact that emails have on the entire customer journey is tedious and manual, let alone using those insights to optimize future email blasts.
So how are cutting-edge companies achieving customer-centric email marketing?
Watch Mapp Digital’s on-demand webinar and hear from guest speaker, industry-expert Kath Pay, as she shares insight into what she’s seeing in the market, from both brands and email service providers, in “5 Ways to Improve Email Marketing with Customer Data."