LiveRamp Report
What will advertising look like in the imminent cookieless future?
With increasing regulation and consumer distrust, it’s never been more challenging to safely reach the right audiences with the right content through the right channels.
Plus, a host of metrics and strategies are set to disappear with third-party cookies. Now, brands and publishers need a new approach to fill the addressability gap.
Consistently activating first-party data is the new frontier – and it starts with putting people-based identifiers at the core of our marketing strategies.
Download The 2021 Guide to Advertising without Cookies to discover the new possibilities for:
It’s time to give audiences control of their data and regain consumer trust.
Let’s unlock the new possibilities of a cookieless world.
Ready? Let’s go.