SubX Subscription Report 2024

In this report we dive into the allure of recurring memberships amidst economic uncertainty and explore the nuances shaping consumer behaviour. From curated meal boxes to indispensable necessities, discover how the subscription model is growing and becoming a feature of modern ecommerce.

In our second edition of the Subscription Report, we explore consumer behaviour and offer retailers invaluable insight into how they can add value with subscription offerings.

With opportunities from fitness routines to remote office solutions, the subscription market continues to flourish. The numbers speak volumes—worldwide digital subscriptions reached a staggering $650 billion in 2020, with forecasts predicting a market size of $687 billion by 2025.

Despite the opportunity for growth with subscription packages, only 6% of RetailX Global Elite Retailers offer subscription programmes, leaving ample room for expansion. Inside the report we explore the geographical preferences of consumers, with the US favouring digital content while Europe leads in experiential subscriptions.

The report also looks at real-world examples through in-depth case studies of Hotel Chocolat, Graze, Cocoon, Netflix and Gousto

Download the RetailX Subscription Report 2024 which will equip you with the tools to navigate this ever-evolving landscape.