RetailX Top500 Brands D2C: Europe

In previous years we have called the report the Brand Index however the rise of D2C as a trend has driven us to update our report title.

The report explores how brands from around the world sell to shoppers in the 30 countries of the European Economic Area (EEA), plus the UK and Switzerland. We rank brands by footprint sizes and by performance in four value chains, which are designed to assess how brands build profitable businesses around the customer, the product, operations and capital.

This report comes at a time of elections and at a moment when inflation now appears to be coming under control – and expected to lead to improved economies and lower interest rates around Europe.

Inside the Report

The RetailX Top500 Brands D2C: Europe 2024 is designed to help brands of all sizes understand how their performance measures up against the leaders selling to shoppers in a key global market – and what it takes to have that lead. To do this we have broken down the performance of these brands into the sections below:

• Strategic overview – The ecommerce and multichannel brands in the 2024 Brands D2C Europe report sell to shoppers across Europe.
• Measuring and benchmarking company performance – We score performance in tests to create an index value. The Total Index Value (TIV) is the sum of all companies’ results while the Average Index Value (AIV) is the average company’s result.
• Where brands sell – RetailX analysis explores the extent to which Top500 brands sell through retailers and marketplaces as well as directly to shoppers.
• The Elite and Leading brands of 2024 – Changes in the membership of the Elite and Leading groups of the Brand Index Europe Top500 reflect longer-term changes in the way European shoppers buy.
• The Customer Value Chain – Brands lead in the Customer Value Chain when they prioritise the customer experience.
• The Product Value Chain – Brands stand out in the Product Value Chain when they focus on selling at a profit.
• The Operations Value Chain – Brands lead in the Operations Value Chain when they add value by fulfilling online orders efficiently and profitably.
• The Capital Value Chain – Brands stand out in the Capital Value Chain when they grow their profits and their assets.

Company Profiles

Our analysis of the D2C Brand Index 2024 is illustrated with company profiles showcasing the five retailers standing out in the market. Each profile offers company profit and sales figures, share price and web traffic as well as a review of what makes their business exemplary.

• Apple
• H&M
• Ikea
• Uniqlo
• Zara