RetailX Top1000 Europe 360° Report 2024

Download our first RetailX Europe Top1000 360°. This report brings together two strands of RetailX research. The first is the Top1000, now in its ninth year of ranking ecommerce and multichannel retailers by performance. The second is the more recent 360° reports, which explore markets in the round, from the economic context for retail to retailer performance and how shoppers buy, or would like to buy.

Ranking the Top1000

Inside the report we list the Top1000 retailers in Europe. A place in the Elite and Leading categories of the Europe Top1000 depends on a combination of size and performance in RetailX Value Chains. Financial results, web visits and store numbers all play a part in that equation, as does performance across the RetailX metrics which are explored further inside the report.

Snippet of the RetailX Top1000 Europe 2024 List

Often, these leaders are the retailers, brands and marketplaces that most effectively reflect shoppers’ preoccupations. Leading retailers represent best practice in the markets and regions they serve, while Elite businesses build on that to offer aspirational levels of service at scale.

Inside the Report

This report covers the 30 member countries of the European Economic Area plus the UK and Switzerland.

In the RetailX Europe Top100 360° we share valuable insights into what makes this a compelling market for retailers, brands and marketplaces, and what works for the leading retailers that do well here. We explore how customer expectations vary by region and by country, with a focus on key ecommerce markets within Europe.

• Strategic overview – Russia’s ongoing war against Ukraine remains a factor affecting European economies, politics and retail sales
• The Customer Value Chain Analysis – Leaders in this category stand out for their easy-to-use customer experience
• The Product Value Chain Analysis – Displaying as much of the range as possible helps retailers to stand out in this category
• The Operations Value Chain Analysis -Efficient and profitable delivery underpin leaders in this category
• The Capital Value Chain Analysis – Strategies that foster sustainable growth helps retailers and brands stand out
• Europe in Graphics – An exploration of the European economy and consumer through RetailX graphics and charts
• Market overview: European Indices – Analysis of Europe’s economies and through the international indices we track: The Happiness Index, E-Government Development Index, 2IPD and Inclusive Internet Index
• 360° Regional Ecommerce Breakdown – onWestern Europe, Northern Europe, Central Europe, Southern Europe and Eastern Europe
• In-depth market focus – Benelux, The Nordics, The UK, Germany and France
• How European shoppers prefer to buy – The results of our ConsumerX research which surveys 9,600 shoppers from 20 countries.
• Attitudes to sustainability – How important is sustainability is an when Europeans make purchasing decisions
• The role of the European Union in ecommerce – Explanation of how the EU shapes the rules and the wider environment in which ecommerce businesses trade
• Next-level digital commerce – What techniques should retailers adopt to meet the changing expectations of tech-savvy European shoppers?
• How European shoppers prefer to pay online – The results of our ConsumerX research into role of payments in ecommerce
• The role of marketplaces in European ecommerce – The scale of the shift to marketplaces is shown through RetailX research.
• How European online shoppers use stores – Why shoppers move between stores and online when buying and how it varies by category
• Retail media – An analysis of growth of Retail Media in Europe
• Consumer attitudes to subscriptions – We look at how attitudes vary by market, what categories shoppers are most likely to subscribe to and why shoppers subscribe.
• The year ahead – We revisit our predictions from 2023 before looking ahead to the next 12 months