Performance, consumer insights and market dynamics — a 360° view on retail, ecommerce and D2C in the Nordics, 2024
Download our first edition of the RetailX Nordic 360° report. This new format reports on the digital landscape in Denmark, Finland, Iceland, Norway and Sweden, consumers’ attitudes to shopping online and details of the retailers that lead the market.
These are analysed through charts and a RetailX ranking of the Top100. The report investigates market dynamics, retailer performance and the ongoing trends that are shaping online and omnichannel retailing in the region.
Sustainability, retail media, subscriptions, instore services, payments and marketplaces are covered in individual sections. Company profiles showcase the retailers standing out in the market.
The ecommerce market in the region is poised for growth, with consumers buying from brands and retailers in the area as well as from overseas. The amount they spend and the frequency with which they shop online are both predicted to rise. RetailX Nordic 360° is one of a series of reports offering a practical guide to retailers selling in different countries and regions either from within the market or outside.
Inside Nordic 360°
- Strategic overview – Nordic countries top many rankings including those around equality, wellbeing and digital inclusion
- Market review – Ecommerce is poised for 9% year-on-year growth as retailers work hard to acquire and retain customers
- The RetailX Nordic Top100 – The Elite, Leading and Top100 companies in the RetailX Nordic Top100 offer insights into the overall state of ecommerce across the region
- Retail media in the Nordics – All parties are open to effective omnichannel campaigns placing brands front and centre in the customer shopping journey
- Sustainability concerns retailers and consumers – Retailers are decarbonising supply chains but consumers expect them to be clearer about their actions
- Consumer attitudes and shopping behaviour – ConsumerX research from RetailXsheds light on how and why consumers shop, and their preferences when doing so
- How consumers prefer to pay – Mobile-friendly payments and buy now pay later services are important to consumers buying online
- Consumer attitudes to subscriptions – Value for money is driving subscription services, with Norwegians the most likely to sign up
- Instore and omnichannel – Nordic consumers see collection from stores and lockers as an important part of the process of buying online
- Marketplaces – Domestic marketplaces and retailers try to keep a secure position against challenges from the US and China
- Country profile: Denmark – Ecommerce in Denmark is returning to growth following challenging conditions and a drop in consumer confidence
- Country profile: Finland – Retail sales are forecast to pick up but real growth won’t be seen until 2025
- Country profile: Iceland – Expansion of fibre optic connections across the country will boost already high internet usage
- Country profile: Norway – Norway is an attractive market for overseas retailers with predicted online growth of 3%
- Country profile: Sweden – Sweden is the largest ecommerce market in the Nordics with consumers buying online from both domestic and cross-border sites
