Performance, consumer insights and market dynamics — a 360° view on retail, ecommerce and D2C in Benelux, 2024.
Download today our first edition of the RetailX Benelux 360° report. This new format reports on the digital landscape in Belgium, Luxembourg and the Netherlands, consumers’ attitudes to shopping online and details of the retailers that lead the market.
These are analysed through charts and a RetailX ranking of the Top100. The report investigates market dynamics, retailer performance and the ongoing trends shaping online and omnichannel retailing in the region.
Sustainability, retail media, subscriptions, instore services, payments and marketplaces are covered in individual sections. Company profiles showcase the retailers standing out in the market.
The ecommerce market in Benelux is growing, much of it cross-border, as consumers shop easily between the three countries as well as from their neighbours and elsewhere. The Netherlands is the largest market with a mature online ecosystem while Luxembourg leads the way in cross-border online sales.
RetailX Benelux 360° is one of a series of reports offering a practical guide to retailers selling in different countries and regions either from within the market or outside.
Inside Benelux 360°
- Strategic overview – A region of cooperation at the heart of Europe provides a growth opportunity for online retailers
- Benchmarking the Benelux region – Benelux nations perform strongly in indices that measure each country’s digital, economic and social performance
- Market review – Online accounts for 15% of retail spend in Benelux and a large share of that is spent on mobile
- The RetailX Benelux Top100 – The Elite, Leading and Top100 companies in the RetailX Benelux Top100 offer a number of insights into the maturity of ecommerce across the region
- Retail media review – All parties are open to effective omnichannel campaigns putting brands at the front and centre of customer shopping journeys
- Sustainability – Consumers will pay a sustainability premium Fewer retailers share sustainability credentials than the percentage of consumers seeking provenance of the products they buy
- Cross-border logistics – Shared borders, shared languages and simplified ecommerce regulations have resulted in streamlined logistics across the region
- Consumer attitudes and shopping behaviour – Consumer behaviour, and the expectations of retailers online, show minimum service levels required to enter a market
- Customer preferences for paying online – Shoppers in Benelux use a multitude of payment methods including iDeal and debit and credit cards
- Subscription services are expanding – Subscription services give consumers in Benelux a range of benefits, including discounts and regular delivery
- Instore and omnichannel – RetailX research shows the depth of omnichannel services offered by leading retailers in the region
- Marketplaces hold an important position – A large percentage of web traffic in the Benelux region goes to marketplaces. US and Chinese platforms want a share
- Next-generation ecommerce – Consumer attitudes to new developments and retail innovations offer a glimpse into the future of ecommerce
- Country profile Belgium – Belgium offers an expanding market that attracts retailers from overseas including Temu and Amazon
- Country profile Luxembourg – A small, affluent, multicultural population, which leads Europe for prevalence of cross-border shopping
- Country profile Netherlands – The Netherlands is a mature ecommerce market with consumers buying increasingly from retailers based in other countries
