InternetRetailing Report
Retail media is advertising within a retailer’s ecommerce website or apps – this is onsite retail media. It’s typically sold by retailers to brands who wish to boost visibility on the ‘digital shelf’ and promote their brands in a more focused way to a targeted audience and as close to the point of sale as possible. Leveraging the retailer’s first party customer data it allows adverts to be precision guided to reach the right shopper at the right moment.
While it is hard to put an exact price on what retail media generates – with most retailers not revealing their ad revenue figures – a conservative estimate puts it at $150bn in 2024, hitting more than $177bn by the end of 2025. Some 80% of this is derived from onsite retail media.
The RetailX Onsite Retail Media 2025 report takes a look at what onsite retail media is, the models underpinning its operation, the measures of success and steps to create an onsite retail media strategy, drawing on extensive sector research and analysis.
Inside the report:
Company Profiles
Our analysis of the Onsite Retail Media sector is illustrated with company profiles showcasing the approaches being taken by seven retailers from around the world. Each profile focusses on how each of these retailers approaches onsite retail media and what it has delivered for both the retailer’s bottom line and the brands that have chosen to advertise with those retailers.
These include: