Leveraging AI and search to get ahead in a saturated market

Our new white paper, Leveraging AI and search to get ahead in a saturated market, in association with Semrush, investigates the critical intersection of artificial intelligence and search within the evolving retail landscape.

It highlights the increasing challenge for retailers to gain visibility amidst a saturated digital market and shifting consumer behaviours. By presenting expert analysis, new survey data on consumer interaction with AI and search for product discovery, and company profiles of leading retailers, the white paper aims to equip senior executives with actionable insights. It is designed to guide businesses on how to leverage AI and search to achieve differentiation, drive efficiency, and foster sustainable growth in 2025 and beyond.

Inside the white paper

• The state of the market – The retail industry faces mounting challenges in an increasingly saturated digital landscape, with rising competition and changing consumer behaviour
• ConsumerX survey findings – RetailX asked 2,500 shoppers in 11 countries of the US, UK, Benelux, Nordics and DACH regions about chatbots, search and how they use AI to discover new brands and products. Additional data from the US is supplied by MFour
• AI and search – This white paper examines how retailers are also leveraging AI to stand out, drive efficiency and achieve sustainable growth
• Actionable strategies to sustain growth – A checklist with practical steps for retailers to take