InternetRetailing Report
InternetRetailing Report
Germany 360 Ecommerce Report 2024
36 Min Read
36 Min Read

Germany 360 Ecommerce Report 2024

Download our first edition of the RetailX Germany 360° report. 

This new format reports on the German digital landscape, its consumers’ attitudes to shopping online and details of the retailers that lead the market. These are analysed through charts and the RetailX ranking.

The RetailX Germany 360° report goes deeper by investigating market dynamics, retailer performance and the ongoing trends that are shaping online and omnichannel retailing in Germany.

Sustainability, retail media, subscriptions, instore services, payments and marketplaces are covered in individual sections. Company profiles showcase the eight retailers standing out in the market.

Germany is a mature ecommerce market which still offers potential for growth. While customer numbers are increasing, this report is published at a time when global and local issues are forcing retailers to work harder to capture sales and drive loyalty.

Featured Pages

The RetailX Germany 360° offers practical guide to retailers selling in Germany from within the market or outside – or those looking for the opportunities within a new market. Highlighted are 4 sections that highlight the depth of information in this report

  • Page 03: Market review: The essential facts about the digital landscape in Germany
  • Page 15: ConsumerX explores the online behaviour of German shoppers
  • Page 23: Performance: The RetailX Germany Top100 and analysis of their services
  • Page 29: Overview of key retail businesses in this market

Company Profiles

To further illustrate the findings of the report we include 8 company profiles, each profile includes web traffic, share price over time, company revenue and company profit. As well as an in-depth case study highlighting company and consumer behaviour:

  • Adidas
  • Douglas
  • Hornbach
  • Lidl
  • Otto
  • Rewe
  • Rossmann
  • Zalando