France 360 Ecommerce Report 2024

It takes in political and macroeconomic factors, ConsumerX analysis of how French shoppers want to interact with retailers and analysis of both French retailers and of leading retailers from other territories that help shape the market.

It’s a report that arrives at a time when, as we outline in our strategic overview (page 3), the political situation within France has been volatile. The country’s recent election didn’t bring the far right Rassemblement National to power, as many commentators expected, yet it was, at best, indecisive. More political volatility lies ahead, a consideration for anyone looking to enter the French ecommerce market. But not a barrier.

France remains a G7 nation, rich by global standards and with a hugely sophisticated retail sector. French consumers want to shop online and they do – in huge numbers. If retailers can gain a foothold in this potentially lucrative market, the customers are there.

Inside the RetailX France 360 Report

This report has been written for those who are thinking about launching in France, have an established presence or simply curious about the market. To do this we have broken down the French economy into the sections below:

• Strategic Overview: The calm before another storm? While France has been through political turmoil recently, its underlying economy remains strong
• Market review: The French ecommerce market is one of the largest in the world, but is still growing steadily?
• Retail media: The growth in this sector is impacting on the French market
• Sustainability: France has been a pioneer in sustainability legislation and, ConsumerX research suggests, consumers are increasingly taking sustainability into account when making purchase decisions
• Consumer view: How does the behaviour of shoppers in France compare to their counterparts in other countries?
• Attitudes to payments: While French consumers favour debit and credit cards, there are still local factors to consider when it comes to payments
• Focus on subscriptions: ConsumerX research reveals how French consumers view offerings in the developing subscriptions sector
• The role of French stores in multichannel retailing: While physical stores still dominate the French market, the intersections between real world and ecommerce are growing
• The French Top100: Our ranking of the best performing retailers and D2C brands operating in France
• How leading French retailers serve shoppers: Top100 retailers prioritise personalisation customer service, which will only become more important as the French ecommerce sector further develops
• Focus on marketplaces: Marketplaces in France have become increasingly popular in recent years

Company Profiles

Our analysis of the French is illustrated with company profiles showcasing the nine retailers standing out in the market. Each profile offers company profit and sales figures, share price and web traffic as well as a review of what makes their business exemplary.