InternetRetailing Report
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Exclusive insights from 1,000 UK consumers revealing how to win and retain international customers in 2025.
As cross-border eCommerce continues to grow, so do customer expectations. For international retailers, understanding what drives – and deters – global shoppers is the key to converting one-time buyers into long-term, loyal customers. Fulfilment Crowd's latest report, Cross-border shoppers: What they really want, reveals data and insights from 1,000 UK consumers, uncovering what builds trust, what breaks it, and what practical steps you can take to increase repeat business.
What’s inside?
When you open the report, you’ll find a snapshot of the modern cross-border customer: what motivates them to buy, what deters them, and what earns their trust.
Drawing insights from 1,000 UK shoppers, the report explores the biggest barriers to international purchasing, from delivery costs and shipping times to hidden fees and complex returns.
You’ll gain a data-led perspective on how consumers balance speed against cost, what makes them feel confident enough to purchase from an overseas brand, and what their current purchasing expectations look like.
Designed for growth-oriented brands, the report summarises the challenges, opportunities, and actionable insights that matter most when selling across borders.
The findings reveal not only what shoppers want, but how international retailers can meet ever-changing consumer demands through clarity, consistency, and connection.
Why download it?
If you’re expanding internationally – or it’s something you might consider in the future – this report gives you a clear, data-backed view of what keeps customers happy when buying from international brands.
You’ll gain:
Whether you’re testing new territories or optimising cross-border operations, this guide delivers the clarity and confidence you need to make better decisions – all backed by real consumer insight.