IDC MarketScape: Worldwide Product Information Management Applications for Commerce

Today's digital world has changed the consumer forever. In fact, they demand more compelling, frictionless and personalized commerce experiences. But, achieving such a feat is both difficult and time consuming. 

That is why product information management (PIM) software is a vital investment when it comes to effectively selling products and services across the many channels that customers engage with. 

Download the IDC MarketScape excerpt to learn:

• What drives today’s demands better product information
• The role and value of PIM throughout the entire customer journey
• “How-To” advice when selecting a PIM platform from the technology buyer perspective
• Main reasons inRiver was named a Leader

Plus, much more.