GoCardless Report
Optimise your payments strategy to drive changes in key business metrics like Churn Rate and Customer Lifetime Value, with this cheat sheet from GoCardless and ChartMogul.
How can payments impact the subscription metrics you care about most? Recurring payment provider GoCardless has worked with their friends and SaaS data specialists ChartMogul to illustrate just that. Compare Churn Rate for different payment methods and see how bank to bank payment methods like Direct Debit can boost Customer Lifetime Value by more than 30%.
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