How to Measure the Success of Your Marketing Automation Campaign

Could you tell your CEO that your marketing automation campaign is generating a positive return on investment (ROI)?

If the answer is no, then you’re not alone. According to The CMO Survey from Duke University, 63% of the CMOs surveyed feel they can’t quantitatively prove the short-term impact of their marketing spend.

Download this ebook by Jamie Turner and learn the 4 steps to measure your marketing automation campaign success. 

What’s inside:

• Calculating your customer lifetime value
• Sending more prospects to your website 
• Optimizing your landing pages
• Calculating your cost per sale 

By understanding some basic math and tracking a few metrics, you can start calculating the ROI of your marketing automation campaigns. 

Download the ebook now!