Eliminating Friction in the Funnel

Eliminating Friction in the Funnel


Key findings from the GetResponse and Demand Metric 2019 Funnel Friction Study

Marketers invest significant resources into building funnels that attract qualified leads and convert them into customers. Yet the majority of marketers still struggle with building a funnel that performs flawlessly.

In almost every organization, there is some “friction” in the funnel that hinders or obstructs leads from flowing seamlessly from one funnel section to another.

In order to better understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research friction within the funnel and which stages friction most commonly occurs.

This research report provides key statistics and insights to help marketers optimize their funnel and drive organizational growth.

Fancy a quicker read? Get the key findings from the infographic here.