Digital Holidaymaker Trend Report - Luxury Edition

Luxury travel is evolving. When it comes to engaging an affluent vacationer, luxurious spas and Michelin starred food aren’t enough to win their loyalty anymore.

So how can travel marketers make sure they understand the needs of high-income holidaymakers?

To get answers, Fresh Relevance polled over 2000 consumers to understand:

• How do affluent travellers research and book their holidays – what are the most popular channels and emerging technologies?
• What are the biggest frustrations they’re facing in the booking process?
• What marketing tactics will keep them coming back?

Read this report to identify opportunities to engage with affluent vacationers and push ahead of the competition as luxury travel spend increases.