Data Privacy & Marketing: How to balance both for maximum effectiveness

Data privacy is a hot topic. Companies are more aware of the risks associated with collecting and storing customer data. Customers also want personalized experiences tailored to their needs, not generic marketing.

For marketers, the focus must be on evolving traditional strategies to deliver tailored and personalized customer experiences. This is done by building trust in marketing communications, keeping up to date with data privacy regulations, and developing real value for customers. You can then build lasting customer relationships, engage your audiences throughout the buyer's journey, and get a better return on marketing activities.

This white paper will:

• Highlight current data privacy challenges affecting marketing professionals
• Showcase the opportunities available for using personalized content to create true customer engagement
• Provide tips on building robust data privacy practices to engender trust with your audiences