Consumers Unmasked Germany

In the latest survey from EPAM Continuum’s Consumers Unmasked series, quantitative findings go in depth on consumer actions and attitudes in Germany over the course of 18-months.

The data reveals an interesting portrait of lifestyle decisions, consumer habits and spending behaviors against the backdrop of the COVID-19 pandemic – specifically which ones have found some permanence and why.

Consumers Unmasked seeks to answer the questions:

What new habits were formed during the pandemic? Which will stick or grow in prominence? Which will fade?
How will consumer behavior play out during what will be another year of change? What’s driving that behavior?
Why are consumers acting as they do? What’s influencing their choices and concerning them most?

This special report analyzes the situation in Germany and presents the results of a survey of more than 1,000 consumers between the ages of 18 and 34. With the help of industry experts, we have broken down the current trends – and what they mean for brands.

The full report gives you a detailed insight into the changing consumer needs and tells you how to keep up with demand.

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