In the latest survey from EPAM Continuum’s Consumers Unmasked series, quantitative findings go in depth on consumer actions and attitudes in Germany over the course of 18-months.
The data reveals an interesting portrait of lifestyle decisions, consumer habits and spending behaviors against the backdrop of the COVID-19 pandemic – specifically which ones have found some permanence and why.
Consumers Unmasked seeks to answer the questions:
This special report analyzes the situation in Germany and presents the results of a survey of more than 1,000 consumers between the ages of 18 and 34. With the help of industry experts, we have broken down the current trends – and what they mean for brands.
The full report gives you a detailed insight into the changing consumer needs and tells you how to keep up with demand.
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