Consumers Unmasked

Addressing New Spending Habits and Behaviors in a Post-Pandemic World

Do we really know our customers anymore? The past year has changed so much that it’s hard to know. Yet, it has never been more important to understand consumers’ mindsets, behaviors and expectations.

In the Consumers Unmasked report, we answer the following questions:

What new habits were formed during the pandemic and which will stick or grow?
How will consumer behavior play out during what will be another year of change? What’s driving that behavior?
Why are consumers acting as they do? What’s influencing their choices? What’s concerning them?

Through a 12-month study with EPAM Continuum’s Consumer Council—millennial and Gen-Z consumers in the UK, the US and Germany—and supported by broader quantitative research, we will gain a deep awareness of shifting consumer motivations.

If you’re a leader in marketing, innovation or customer experience, this study will help you learn more about evolving consumer needs and interests, and what you need to do to grow along with them.