Retail media has been called the “third wave of digital advertising”, following on from search and social. But if it’s to continue its growth trajectory as successfully as its predecessors have, it will also have to go through a similar stage of growing pains to capitalize on this opportunity.
Hear from EPAM’s Retail Media experts, with contribution from Kellogg’s, Criteo and Gopuff Ads, as we look at challenges in more detail, and at some of the ways retailers can overcome them to build robust media businesses that contribute significantly to their bottom line.
In this white paper you will learn:
· The challenges of building retail media, including employing new skills, complex tech ecosystems, legacy platforms, and gaining competitive advantage.
· Explore solutions depending on objectives, such as mapping tech against functionality, integrating teams, and developing IP or partnering.