EPAM Continuum Live Webinar
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EPAM Continuum
EPAM Continuum Live Webinar
Retail Media: Its future role within the broader media mix and what this means for retailers and brands.
Live Webinar
1 Hour
Live Webinar
1 Hour

Retail Media: Its future role within the broader media mix and what this means for retailers and brands.

6 February, 2024 (Live Online)
16:00 GMT

Retail media spend is expected to grow by US$10 billion in 2024 and represents some of the largest growth areas for some of the world’s leading online retailers, with brands, especially in the CPG sector, shifting more investment towards retail media.

Retailers and brands are struggling to optimize legacy systems, processes and skillsets in order to fully take advantage of this opportunity. There continues to be a gap between brand needs and expectations and retailer capabilities and proposition. Technology exists as an enabler but the agencies who execute need to align objectives against strategies that enable the link between brand and performance tactics, whilst retailers need to continue to protect the customer experience and journey

We see 2 distinct perspectives on the topic:

For Retailers: With the impending changes to how online data can be utilised, retail media presents an opportunity to both identify new revenue streams and forge greater connections with both customer and consumer.

For Brands: How to plan, execute and report on cross-channel media activations where retail media straddles trade marketing strategies and tactics.

To look into this in greater detail, join us for a provocative and engaging webinar: “Retail Media: its future role within the broader media mix and what this means for retailers, brands and agencies”.

Moderated by EPAM Continuum’s Liz Salway, Global Digital Media Lead and Diana Abebrese, Global Retail Media Lead, you can expect topics like:

  • Trade or Marketing? Brand or Demand? Fragmentation or Integration? How to organize a CPG organization around the shifting landscape.
  • How to meet advertiser demands whilst prioritizing customer experience?
  • What should be the objectives of your retail media strategy?
  • Co-creating a seamless planning, buying and measurement cycle that drives business outcomes.
  • Breaking through the “walled gardens”: approaches to scale and consistency across multiple platforms.
  • Measuring success: what does good look like, and what is best of breed?  How should measurement and KPI setting be improved?

Speakers:
Linus Gregoriadis

Linus Gregoriadis

Director

London Research

An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.

Liz Salway

Liz Salway

Global Digital Media Lead

EPAM Continuum

Liz has been working in the digital media space for 20 years in both regional and global roles. She brings a unique perspective to industry challenges having worked closely on the media owner side, in advertising technology, global media agencies and recently in digital transformational change at Nestlé. Her ambition is to better connect the data opportunity for brands across marketing, technology, data, insights and media to drive organisational, operational and financial efficiencies and effectiveness.

Diana Ababrese

Diana Ababrese

Global Retail Media Lead

EPAM Continuum

Diana has 8 years of experience in Retail Media working hand in hand with retailers such as Asda and Walmart Canada on digital and business transformation projects. She currently leads our retail media initiative, working many of our top retail clients globally. She has supported retail media business - building and implementing end-to-end retail media platforms and closely partnering with most of the key retail media technology vendors.