Maintaining Their Momentum: How the Nashville Predators use Emma to Grow in Normal Times and Times of Crisis

The beloved Nashville Predators hockey team is using promotional campaigns, newsletters, and their loyalty program to tap into local pride & passion for the sport to build a relationship with their audience.

Watch this on-demand session to hear how the Nashville Predators continued to creatively engage their audience through the COVID-19 pandemic with virtual events with hockey players and high-impact partnerships with music management companies, resulting in retaining 40-60% newsletter open rates with season ticket holders.