DM Squared Report
What is the state of play in premium publisher branded content? How have brands and publishers risen to the coronavirus challenge?
This first-of-its-kind insight report shines a light on one of the most vibrant and creative but least researched sectors of the marketing industry.
The onset of the global COVID-19 pandemic four months into this report’s analysis period adds an extra layer of analysis and perspective that serves to underline the resilience, relevance and adaptability of branded content.
Based upon an analysis of data from DM Squared’s BC Intel service, the report quantifies the key dimensions of the digital branded content market and uses innovative content analytics to provide fresh insight into the art and science of this particular field of content marketing.
Download your copy to better understand the size, shape and direction of the premium digital branded content market.