If you live in the UK you might've voted as part of the 2019 European Parliament elections last month, or perhaps you simply declared that you "don't do politics" like the whiny bloke from that old naughties ad...
Either way, you probably had a say.
And sure, this article is strictly for levity and marketing geekdom and is devoid of any deep-dive into Blightly's plight over the current state of the legislature...
...But, imagine your marketing voice was what determined your political choice. Who might you become?
Let's find out. Which marketing traits (below) do you most relate to?
The Conservative and Unionist Party
10 Conservative traits in Politics...
Nationalistic Sequestered Regulatory Capitalistic Avenging Patriotic Combative Sectarian Meritocratic Conventional
Those traits in Marketing...
Champions legacy tactics Sees little benefit in non-MKTG input Enjoys using templates & guides Works in silo Results driven Lives to work Sets ambitious targets Craves autonomy Revels in praise Likes having rules
The Labour Party
10 Labour traits in Politics...
Democratic Informal Innovative Idealistic Decisive Grounded Egalitarian Inclusive Convivial Protective
Those traits in Marketing...
Invites opinions from the whole team Uses colloquialisms in content Triumphs new tech Works well w/small budgets Tackles hard decisions fast Champions mindfulness A keen retweeter Trials new platforms Has a great personal brand Takes the blame for mistakes
The Liberal Democrats
10 Lib Dem traits in Politics...
Liberal Egalitarian Opportunistic Diplomatic Assertive Comprehensive Maliable Amiable Inclusive Idealistic
Those traits in Marketing...
Big budget spender Shares peers' work Forms contras w/practically anyone Accepts all feedback Except feedback from the sales dept. Over-reports on everything Adpats easily Handles stress well Incorporates all ideas Sets unrealistic targets
The UK Independence Party
10 UKIP traits in Politics...
Elitist Pervasive Radicalistic Nationalistic Exclusive Strategic Patriotic Traditional Aggresive Determined
Those traits in Marketing...
Treats ppl based on their rank Expects team to share their posts online Uses non-PC terms in content Thinks their company is the only threat Doesn't share ideas Shares untruths on competitors Loves the job Thinks 'PPC' is a scam Responds to negative tweets personally Dislikes change
Change UK The Independent Group
10 Change UK traits in Politics...
Independent Environmentalist Responsible Idealistic Optimisitic Compassionate Indecisive Determined Taciturn Musing
Those traits in Marketing...
Has big ideas Wont print a copy Great leadership Has a 'creative' JT Boosts team morale Befriends competitors Makes snap-decisions Keeps struggling campaigns running Enjoys office banter Rebrands mid-campaign
The Brexit Party
10 Brexit Party traits in Politics...
Populist Conservative Disenchanted Controversial Assorted Enthusiatic Ultranationalist Authoritarian Inclusive Determined
Those traits in Marketing...
Holds 'meet the team' meetings Hates office gossip Thinks nobody 'gets it' Hates the sales team Grad-scheme evangelist Social committee member Loves the job 'Face of' the brand Loves 'Friday drinks' Says "revolutionise" a lot
The Green Party
10 Green Party traits in Politics...
Fair Empathic Idealistic Unrealistic Inclusive Enviromentalist Circumvented Benevolent Inconstant Persistent
Those traits in Marketing...
Trials every media platform Gives constructive feedback Sympathises with the sales team No budget, relies on contra campaigns Knows everybody's name Never uses the colour printer Works autonomously Always positive Thinks everyone has a point Gets to work early
The Scottish National Party
10 SNP traits in Politics...
Striking Independant Divisive Nationalistic Powerful Stable Anti-establishment Logical Radical Edgy
Those traits in Marketing...
Visible on every ad-network Works well alone & in a team Is a bit like Marmite Sees everyone as competition Feared but respected Has a strong work ethic Buys-out the competition Works closely to budgets Reports underperformers to management Bold & outspoken
Any surprises? Did you get the party you thought you would? 🤔
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