There will also be a chance for disruptive providers to showcase their distinctive products and services across exhibition spaces at the iconic Boiler House at The Old Truman Brewery.
Sorrell will headline a keynote on day one in a Q&A entitled Better, Faster, More Efficient where he will discuss his plans on shifting the industry structure and the future of advertising.
Day two will see Hegarty appear in a fireside chat entitled Liberating the Creative Voice. The session will see the ad icon joined by Neil Waller, co-founder and CEO of marketing agency Whalar, to discuss the democratisation of creativity due to recent technological advancement.
Other Connect: London highlights include sessions on mixed reality, artificial intelligence, brand IP, blockchain, neuro-creativity and much more with agencies such as Cheil Group, Ogilvy One, McCann, Mr President, Y&R and ZAK confirmed.
Brands appearing in 2018 include adidas, New Balance, Ford, The Co-Op, Superdrug and John Lewis with Facebook and Vice among the media companies also appearing.
Building on the success of Creativepool's one-day festival last year, this year's event welcomes more speakers, sessions and attendees across a larger space at the Boiler House.
Connect: London takes place on 21-22 November 2018. The two days will culminate with the iconic Pool Party wrap event, which is now in its fourth year.
Tickets are available to buy at connect-london.com use the code DD10 for 10% off your ticket!
For sponsorship enquiries or to exhibit your brand please contact Emeka Collins - [email protected]