Digital Doughnut Article

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted them. This infographic highlights some of the key findings from the research.

The coronavirus pandemic has accelerated the shift online, with 78% of responding companies reporting increased online traffic since the onset of Covid-19. This is just one of the key stats from the Omnichannel Marketing Excellence report which benchmarks companies for omnichannel marketing best practices, and compares CDP-equipped companies with those yet to adopt the technology.