At the start of 2018, Digital Doughnut's sister company London Research released The State of Programmatic Advertising, a report produced in partnership with blockchain-enabled global media agency TRUTH.
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This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of transparency, inconsistent measurement, ad fraud and brand safety.
At the start of 2018, Digital Doughnut's sister company London Research released The State of Programmatic Advertising, a report produced in partnership with blockchain-enabled global media agency TRUTH.