According to the research, almost two-thirds of US consumers agree a good Trustpilot score makes them more likely to trust a brand. This is just one of the key findings outlined in the infographic below.
A survey-based research technique called MaxDiff was used to quantify consumer preferences when shown different combinations of advertisements for a fictional company called Connect.
Similar research is also available for the UK, Netherlands, Germany and Italy, and can be accessed via this article.