Digital Doughnut Article

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on extensive surveys of both advertisers and consumers, to better understand opportunities for more effective and impactful marketing.

This infographic outlines five key findings from the full research report which is available from either the Catalyst or Xaxis website. Read on for the highlights, and download the full report for a deeper dive into the findings and recommendations.