More Than Growth: A CMO’s Guide to Driving Profitability

2022 marked the end of an 11-year bull market and, at the top of 2023, marketing leaders started to prioritize increased profits. For most marketers, this has meant shelving the “growth-at-all-costs” playbook and dusting off the “efficient growth” playbook. While growth can take you far, it comes at the expense of margin and it’s more crucial than ever to maximize the ROI of every dollar allocated. As a CMO, you play a vital role in helping your business sustain profitable business growth. To help navigate this shift in priorities, Wunderkind’s CFO provides his first-hand advice to CMOs as to how you can help your fellow executive leaders drive profitability.

The guide outlines the obstacles CMOs are facing in driving profitability, 4 key strategies to boost profitability, and how tech solutions can help.