The Fundamentals of a Winning SEO Strategy

Increasing the organic traffic to your website is the most cost-effective way to increase your brand’s awareness and attract new customers. A high ranking on Google for a keyword phrase that relates to your business can send thousands of qualified, high-intent buyers to your website at no cost. That’s why SEO should be a critical component of your digital marketing plan.

However, most marketers still don’t know how SEO works or how to approach creating an SEO strategy. In this eBook, we provide the basics of what every marketer should know about SEO and how to get your website to rank higher in search.

In this eBook, “The Fundamentals of a Winning SEO Strategy”, you’ll learn:

• The most important factors for improving both on-page SEO and off-page SEO
• Current best practices for where and how to use keywords in your content
• The benefit of link authority and how to build it