CreativeX Report
Protect your budget; improve your creatives.
Creative drives 47% of sales uplift in a campaign, yet is the least understood part of the marketing mix.
Improving creative quality has been statistically linked to improved media efficiencies - saving marketers time (and money). Yet 70-80% of media budgets are wasted on ads that fail to incorporate platform validated best practices.
Marketers from over half of the world’s largest spending advertisers are already tracking their Creative Quality Score to ensure media spend only goes behind optimized creatives.
This playbook provides practical and validated research to help marketing, finance, & procurement leaders use a new asset - creative data - to invest, allocate, and attribute their advertising investments for greater media efficiencies.