Contentserv Report
Where Ground-Breaking Product Experiences Begin
Disruption has become the norm across industries as technologies advance and today’s consumers become more knowledgeable and demanding. Dubbed as “new customers”, the biggest consumer demographics to date, Generations Y and Z, have taken over with their mindsets and requirements.
One of their requirements is accurate, complete, consistent and relevant product information – anytime, anywhere and on any device in order to make better purchasing decisions.
On top of that, they’re expecting businesses to know them and provide them with personalized experiences – or else they take their business somewhere else.
How to meet their demands? Product Information Management can help!
In “PIM: From Basic to Next Gen”, learn:
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