The way people experience the web has radically shifted. Today’s websites are no longer simply a collection of published pages — they are full applications in their own right. The best websites are engaging, personalized digital experiences that are driven by data and enhanced by new technologies such as AI or machine learning.
In response, business leaders recognize that digital experiences must not only delight users, but also maintain a close alignment with business strategy. As more enterprise organizations make software development a strategic priority, they are taking a product-centric approach to building and running their web properties alongside other software initiatives.
If you are responsible for delivering websites for your business, then this white paper is for you.
Download the whitepaper to: