Content consumption is set to change post-pandemic. So how do content teams keep informing and entertaining?
In 2020, digital content was our lifeline — stand-ins for the in-person interactions we sorely missed. We saw new media formats rise at phenomenal speeds. 2021 will reveal what stays and what goes in post-pandemic content consumption. What will this mean for content teams, and how can they get ready to inform and entertain audiences in an uncertain future?
Contentful’s New Media Managing Editor Liz Osterloh talks about the people, processes and platforms needed for content teams to navigate constant change.