The automotive buying experience is undergoing a period of transformation. The physical dealership, once the foundation of every car sale and post-sale service, is now only part of the equation. More and more consumers are doing their research and shopping online. Many only step into a dealership after having a fully developed opinion on the vehicle, specs, and price they want. Some even bypass the physical dealership altogether, opting to have their new vehicle delivered directly to their door without ever speaking to another human being.
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