Content as Currency: How agile ecommerce is transforming retail

Customers are more demanding than they’ve ever been. They expect a fast, connected buying experience, enabling them to access the products they want anywhere, on any device and at lightning speed.

With 86% of consumers saying they would leave a brand after just a couple of bad experiences, can your digital experience risk not meeting the expectations of your customers?

In this white paper by Contentful, BigCommerce and Candyspace, we’ll explore the trends that are driving the adoption of agile ecommerce, share insights from key figures across the industry and explain how the right infrastructure can fix some of your most crippling pain points. 

You’ll learn:

• Why agile ecommerce is a smart investment in enabling the delivery of fast and highly scalable omnichannel experience.
• How to deliver personalised experience with data-driven campaigns that reach customers with the right message, at the right time and on the right channel.
• How a better connected content and commerce experience can drive online growth.

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