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Help Your Website Lose the Wait with Media Optimization
Report
4 Min Read
Report
4 Min Read

Help Your Website Lose the Wait with Media Optimization

If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. 

Their expectations for digital experiences have been leveled up, which means businesses need to be proactive with a visual-first approach that prioritizes web performance.

Not to put too fine a point on it, a survey respondent said, “If I can’t see it, I can’t make a decision about it.” If a video is buffering for far too long or an image only partially loads, a site visitor isn’t likely to wait around; instead of making a purchase decision, they decide to bounce off a website in search of something better.

That’s where brands can utilize media optimization to maintain high visual fidelity and ensure quick-loading digital experiences, especially with the rollout of Google’s Core Web Vital metrics (CWVs).


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