Marketers today are facing their biggest challenge yet: balancing customers’ desires for personalised interactions and fiercely protecting customer privacy.
Consumers love unique, tailored experiences. But marketers can’t create them without data — which is becoming more and more difficult to get. As concern for privacy grows and consumers’ willingness to share information declines, marketers must figure out how to keep up with increasing security demands while still creating the experiences customers crave.
That begs the question: can personalisation and privacy really coexist? Find out in this ebook.