Cheetah Digital On-Demand Webinar
Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences.
Seamlessly activating that data is hard, and technology is only part of the solution.
Learn how Chris Muscutt, Marketing Technology Lead at PepsiCo, views this challenge and why progressive profiling consumers to enhance their experience is key.
An accomplished and highly successful Marketing Technology Lead, with an outstanding record of achieving increased revenue and sustainable profit growth in various environments including FTSE100, NASDAQ, TSX and Government organisations; often acting as the crucial link between Business and IT