When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert.
Stephanie specializes in marketing and privacy and focuses on the balance between privacy, trust, and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.
An analyst serving B2C marketing professionals. Her research focuses on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy.