Would consumers care if your brand disappeared?
In a world where consumers have endless choices at their fingertips, earning their loyalty is no small task. It is possible to create deep, meaningful relationships with today’s consumers — but it requires a new understanding of what ‘loyalty’ really means.
Cheetah Digital partnered with The CMO Council to find out how brands are adapting their approach to loyalty — and where they’re seeing the most success. Key findings include: