Affectionately nicknamed “Britain’s Martha Stewart”, Chrissie Rucker founded The White Company as a 12-page mail order catalog 27 years ago.
Fast forward two decades later to one of the UK’s most successful multi-category retailers with 60 stores and a thriving ecommerce business. Revenue was at an all time high during the pandemic, with much of the increase attributed to The White Company’s engagement strategy rooted in ‘incrementality’.
Join us for an informative session with Nick Wilcox, head of CRM and Performance Marketing at The White Company who explains how the theory of incrementality and rigorous A/B testing are put into practice for every campaign.
Learn how The White Company leverages personalization, automated trigger journeys and how they are creating interactive experiences for shoppers as the next level in relationship marketing.