Maximising Salesforce Marketing Cloud for Multichannel Marketing
Most marketers already understand the importance of personalisation, contextual marketing and multi-channel communications. The real challenge marketers face is learning how to maximise software like the Salesforce Marketing Cloud (SFMC), in order to exceed customer experience expectations and ROI targets.
In this whitepaper, you’ll learn how specific elements of the Salesforce Marketing Cloud (SFMC) can build and automate personalised customer interactions across multiple touchpoints - in real-time!
The whitepaper highlights three of Salesforce Marketing Cloud’s key features for multichannel marketing:
1. Email Studio
2. Mobile Studio
3. Journey Builder