This report is a follow-up report to The Retail Paradigm Part 1: The Evolution of Consumer Shopping which examined the latest trends in consumer behavior and attitudes to shopping and retail experiences.
As the pandemic accelerated new consumer behaviors and market offerings, our follow-up report explores how brands are responding, what barriers they face, and what further actions should be taken to thrive within this new paradigm.
Again produced in partnership with Xaxis and Catalyst, The Retail Paradigm Part 2 is based on a survey of 333 US marketers working for brands and agencies. It also includes insights from a range of individuals working for brands, agencies, and retail platforms.
The report includes the following sections: