As humans, we’re far worse at multitasking than we think – and there’s a huge productivity cost every time we drop one thing for another. With digital asset management (DAM) tools, creatives can get everything they need in one place, which enhances focus and keeps “context switching” to a minimum.
Every time you need to think about how to do a job rather than the task at hand, you pay a price. It’s like a tax on creativity, where time is diverted away from thinking about the problem you’re trying to solve. It’s the time you waste trying to find a file, or the time you waste figuring out how to use a tool. Imagine the time lost during the early days of the pandemic, when questions around how work would be performed became first-order problems.
● Do your team members each have a laptop?
● Can your team log in to the server?
● Should you be using Teams or Zoom?
Suddenly, you had to learn to do your job differently.
If you really want to solve your productivity problem, it starts with giving your team the right tools for the job.
Take home your copy of the eBook ‘How creative teams are staying productive in the hybrid world’ for more information and real-life success stories.